MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via public channels. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast sta